How to Sell Your Home During the Winter

While it’s true that fewer buyers are on the hunt during the colder months, those who are tend to be serious about making a purchase. You can successfully sell your home even when the temperature drops with a few of these things. 

1. Emphasise warmth and comfort

Take advantage of people enjoying the cosy factor of a home and ensure it invokes this feeling when having their viewing. 

• Set a Warm Atmosphere: Keep your home heated to a comfortable temperature. If you have a fireplace, consider lighting it for showings to create an inviting ambiance.
• Add Seasonal Touches: Decorate subtly with winter-inspired accents such as soft throws, warm-toned pillows, and seasonal wreaths to create a cosy feel without going overboard.
• Maximise Lighting: Winter days are shorter, so ensure every room is bright and well-lit. Open all blinds and curtains during the day and turn on all lights before potential buyers arrive. Use warm, ambient lighting to enhance the cosy atmosphere.

 

2. Maintain Curb Appeal Despite the Cold

First impressions matter, even when your garden may be covered in snow. Curb appeal in winter requires attention to detail:

• Keep Pathways Clear: Make sure driveways, walkways, and steps are clear of any weeds, and on those icy days, ensure salt is put down to prevent slipping. 
• Add Plants: Winter-friendly plants like shrubs or potted holly can make your exterior feel alive and well-maintained.
• Update Exterior Lighting: With less daylight, good exterior lighting is essential. Well-placed lights can highlight your home’s best features and make it look inviting even after dark.

 

3. Optimise Online Listings

More buyers tend to browse listings online before deciding which homes to visit, particularly in the winter when they’re less inclined to venture out.

• High-Quality Photos: Professional photos can make your home stand out. Ensure photos are taken on a sunny day to capture your home in the best light. Include pictures of your home during other seasons if possible, so buyers can visualise the property year-round.
• Virtual Tours: A virtual tour or video walkthrough can engage buyers who are hesitant to view homes in person during colder weather.

4. Be flexible with showings

Weather and holiday obligations can make it difficult to schedule showings during the winter. Be as accommodating as possible.

• Offer virtual showings: For buyers who can’t or don’t want to venture out, consider offering video calls or virtual walkthroughs.
• Adjust Times: Make allowances for shorter days by being open to evening showings. A well-lit home can still impress after sunset if presented thoughtfully.

 

5. Price It Competitively 

There may be fewer buyers in the winter market, but the ones who are searching tend to be serious. Pricing your home right from the start can attract motivated buyers and give you a better chance to sell your home.

• Consult with a Real Estate Agent: An experienced agent will help you set a realistic price based on recent sales in your area and the current market climate.
• Be Open to Negotiation: Winter buyers may be looking for deals. Be prepared to negotiate and consider reasonable offers.

 

6. Take Advantage of the Season’s Unique Appeal

Winter can actually work to your advantage in some ways:

• Highlight Energy Efficiency: If your home has features like new insulation, energy-efficient windows, or a smart thermostat, make sure to point these out. Buyers will appreciate knowing they won’t be in for high heating bills during future winters.
• Create an Emotional Connection: People tend to spend more time indoors in winter. Stage spaces to showcase how comfortable and functional they can be for daily living.

 

By enhancing your home’s warmth, ensuring its curb appeal, using technology to your advantage, and being flexible with showings, you can create an environment that appeals to serious buyers.